Drivers: Look up and look out on Reno roadways

Stay Alive Don't Drink and Drive

2016 has been a difficult and deadly year for drivers and pedestrians in the City of Reno. As we head into the holiday season, we’re asking you to help take important steps to put an end to these senseless crashes.

The recent crashes have devastated families and friends in our community. So far in 2016, the City of Reno has seen 11 pedestrian fatalities. Tragically, there have been 24 total deaths on our Reno roadways in 2016.

That’s why we’re launching a refreshed pedestrian-safety campaign aimed to help our community stay safe. This week’s focus is specifically on what drivers can do to help prevent crashes in the City of Reno.

The City of Reno encourages drivers to take extra caution on our roadways.

  • It’s important to keep a close eye out for pedestrians.
  • If a pedestrian is anywhere in a crosswalk — it is illegal to for a car to enter that crosswalk.
  • Don’t pass a car that’s stopped at a crosswalk. The driver could be waiting for a pedestrian that you can’t see.
  • Put down the distractions.
  • And — please — don’t drink and drive.

Sadly, alcohol and drugs are components of many of the crashes over the past year in our City. The Reno Police Department Traffic Division has identified that a high number of fatal crashes, particularly this year, have predominantly involved alcohol and/or drugs. More information is available in the City of Reno’s draft Pedestrian Safety Action Plan.

Back in August of 2016, Reno Police Chief Jason Soto and Vice Mayor Neoma Jardon held a press conference to discuss the steps the City of Reno is taking to help protect the community against drunk drivers. Chief Soto recently announced that he would be adding an additional police officer to his DUI enforcement team, and expects hundreds of additional DUI-related arrests in the coming months.

Before you get behind the wheel impaired, know that DUI enforcement officers will be actively stopping anyone suspected of driving under the influence. It is important for Reno’s drivers to know that if they drive under the influence, they will be stopped, and they will go to jail. Not only that, but DUIs are very expensive. The average DUI costs defendants about $10,000.

Consider the impact on your life and the lives of your fellow community members and please choose a safe and sober ride home. With Uber and Lyft now in Nevada, there are more options than ever before to get home safely.

If we can begin to shift the culture toward a more pedestrian-friendly mindset, together we will be able to stop these senseless crashes.

Think Before You Drink. Plan ahead by designating a sober driver or taking an alternative transportation.

If you snooze you lose. Don't drive drowsy.

Stop the texts. Stop the wrecks.

One call could wreck it all


Police Chief Jason Soto and Vice Mayor Neoma Jardon discuss the dangers of impaired driving at a City of Reno press conference on August 16, 2016:

There is no text, tweet,or call that’s worth a life.

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