Pedestrians: Look up and look out on Reno roadways

24 Fatal crashes between January 2016 and November 2016

2016 has been a difficult and deadly year for pedestrians in the City of Reno. As we head into the holiday season, we’re asking you to help take important steps to put an end to these senseless crashes.

The recent crashes have devastated families and friends in our community. So far in 2016, the City of Reno has seen 11 pedestrian fatalities. Tragically, there have been 24 total deaths on our Reno roadways in 2016, as of mid-November.

That’s why we’re launching a refreshed pedestrian-safety campaign aimed to help you stay safe. This week’s focus is specifically on pedestrians (non-drivers) and what you can do to prevent crashes when you’re walking and biking around our City.

  • It seems redundant, but always look left, look right, and then look left again before crossing the street.
  • Use sidewalks and crosswalks when they’re available.
  • Avoid distracted walking.
  • Make eye contact with the driver and ensure the driver has stopped before starting to cross the street.
  • Wear light-colored or reflective clothing so drivers can see you better.
  • Move swiftly through the crosswalk, and don’t stop.

If we can begin to shift the culture toward a more pedestrian-friendly mindset, together we will be able to stop these senseless crashes.

Think Twice Before You Walk at Night

Eyes Up Head Up - Drivers aren't always looking out for you

Walk With Care Stay Aware! Don't be Lazy, Look, Listen.

Don't let your time run out. Always stay alert. Put away all distractions while you are driving or walking.

Did You Know?

Two Nevada Office of Traffic Safety grant initiatives allow the Reno Police Department (RPD) to put more officers in the field to focus specifically on enforcement activities related to pedestrian safety. RPD is one of a few agencies in the state to have a specific pedestrian safety grant. Funds from this grant will be used to conduct an operation on 4th & Washington in the near future. Additionally, the Joining Forces grant initiative added one additional pedestrian enforcement event (three total).

Stay tuned for our next blog post with details drivers can use to stay safe!


Police Chief Jason Soto discusses pedestrian safety at a City of Reno press conference on November 18, 2016.


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