What do you see when you drive, bike or walk down 4th Street? Noah Chubb-Silverman, co-founder and executive director of the Reno Bike Project, has started an urban revitalization project in hopes to inspire all Renoites to perceive 4th Street in a new, positive light.
“This area of town receives so little attention, but it is so beautiful,” said Noah. “We want to open the eyes of the city to see its potential. When people see what a historically rich, modern and bustling area it could be, they are going to love it.”
June 14, 10 a.m. to 9 p.m., the 500 block of East 4th Street will be transformed into an open-air street market for the 2nd annual Positively 4th Street event. The event will offer two-way bicycle lanes, and sheltered by trees and shrubs, café-style seating for the enhanced transit stop. Business owners who pioneered the move to 4th Street and revitalized spaces in the area will join together for the event. These businesses include: Bodega Night Club, Bootleg Courier Company, Cuddle Works, Reno Bike Project,Under the Rose Brewery, Kart Sports and Valley Arts.
As event planner, Noah was inspired by Better Block Organizer, Jason Roberts. Jason began hosting Better Block events to promote his historic neighborhood called Oak Cliff in Dallas, TX. His events caught fire and there have been pop-up, re-incarnations of his idea around the United States. Check out Jason’s Ted Talk below.
During the Positively 4th Street event, The Reno Bike Project will host their annual Bike Swap. Bring a bike to sell (for a 20% consignment fee) or just shop around. Local restaurants Homage, Campo and Süp will serve brunch and Heritage, The Depot and Tournant will serve dinner in Cuddle Works. The Holland Project will host a pop-up record store in Kart Sport. There will be a farmers market, a beer garden hosted by Under the Rose Brewing Company and kids activities. KRZQ will host Passport Live in Bodega Night Club and the String Beings will be performing live in the alley. For a full list of events and activities check thePositively 4th Street Facebook Page.
As a means to educate our community about areas that have made Reno rich with history, the event is promoting a new partnership between Positively 4th Street, RTC and the Reno Historical Preservation Society to launch the RTC website and smart phone app, Reno Historical. You can choose from a walking tour at 10 a.m., a biking tour at 11 a.m. and a bus tour at 2 p.m. Space is limited so sign up in advance by leaving a voicemail with your name, phone number, tour preference and party size at 775-335-1821. Free self-guided tours will also be available through the Reno Historical app.
Positively 4th Street will also host a backpack drive for Volunteers of America. Operation Backpack matches homeless children with school supplies and backpacks for the coming school year. The Reno Bike Project will offer a one-year-membership and Under the Rose Brewing Company will offer beer specials to anyone who donates a backpack or school supplies during the event.
Admission to the event is free and tickets are not required for the pop-up brunch and dinner. Come out and support local businesses and community members who are working hard to showcase what’s Positively 4th Street!